The launch for Form Design Mastery 2.0 ends in a few hours – I wanted to use this final email to give you a design tip.

Here goes:

My friend Rachael (a product manager) once said to me:

Like I said to Rachael:

Yep! Sadly, a lot of designers love the comfort of a number. A simple metric that they can use to tell themselves they’ve done a good job.

In the case of forms, they often think:

Less clicks = better UX

But if that was true you’d just put your entire form on a single page – no matter how big or complicated it is – and call it a day.

The problem is that that is likely to be a very bad decision.

Because putting everything on one page is usually the best way to:

1. Increase abandonment
2. Overcomplicate UX
3. Add friction

I know this because I’ve watched 100s of users struggle again and again with forms designed this way.

But I’ve also seen that doing the opposite is usually the best way to:

1. Reduce abandonment
2. Simplify UX
3. Remove friction

Now I’ll be the first to admit that form UX (and UX in general) is much more nuanced than this but if all you did was follow this advice you’d be off to a bloody good start.

This leads me back to Form Design Mastery 2.0.

I can, hand on heart, tell you that if you want to be able to design forms that users fly through and be able to influence your teammates and stakeholders to do the same, there’s no better product.

I only launched it a few days back but I’ve just (this morning) received feedback from one of my new students:

I’m pretty chuffed with that but let me address the bit about wanting more complex examples:

She’s watched:

• Module 1, Nail the basics
• Module 2, Kill your questions

And she’s in the middle of:

• Module 3, Form validation

But she has not yet watched:

• Module 4, Multi-step forms
• Module 5, Supersized forms

Both of these modules cover complex, real world examples...

Module 4 is a holistic and in-depth redesign of a real-world multi-step form flow, including first-time and repeat-use flows. And it’s not GOV related.

Module 5 walks you through multiple real-world examples of complex forms that take hours, days or even weeks to complete. And I show you the research-proven patterns that help users complete them.

There’s a mix of GOV and non-GOV examples in there, but mostly GOV.

Here’s the thing though:

The design patterns I recommend in the course, work just as well for the private sector as they do for the public sector.

But don’t take my word for it. Here’s what some of my students have said:

If you’d like to design (complex, supersized) forms (without counting clicks) now’s the best time to pick it up as the price is going up tonight at 9:45pm (GMT):

​https://formdesignmastery.com​

See you soon,
Adam